The following income statements illustrate different cost structures for two competing companies:   Income Statements   Company Name   Perez   Munoz Number of customers (a)   81       81   Sales revenue (a × $250) $ 20,250     $ 20,250   Variable cost (a × $175)   N/A       (14,175 ) Variable cost (a × $0)   0       N/A   Contribution margin   20,250       6,075   Fixed cost   (14,175 )     0   Net income $ 6,075     $ 6,075       Required Reconstruct Perez’s income statement, assuming that it serves 162 customers when it lures 81 customers away from Munoz by lowering the sales price to $150 per customer. Reconstruct Munoz’s income statement, assuming that it serves 162 customers when it lures 81 customers away from Perez by lowering the sales price to $150 per customer.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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The following income statements illustrate different cost structures for two competing companies:

 

Income Statements
  Company Name
  Perez   Munoz
Number of customers (a)   81       81  
Sales revenue (a × $250) $ 20,250     $ 20,250  
Variable cost (a × $175)   N/A       (14,175 )
Variable cost (a × $0)   0       N/A  
Contribution margin   20,250       6,075  
Fixed cost   (14,175 )     0  
Net income $ 6,075     $ 6,075  
 

 

Required

  1. Reconstruct Perez’s income statement, assuming that it serves 162 customers when it lures 81 customers away from Munoz by lowering the sales price to $150 per customer.

  2. Reconstruct Munoz’s income statement, assuming that it serves 162 customers when it lures 81 customers away from Perez by lowering the sales price to $150 per customer.

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