In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website(ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed toinvestigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values).Marketing ManagersMarketing ResearchAdvertising5Sum of Squares, TreatmentSum of Squares, ErrorMean Squares, TreatmentMean Squares, ErrorCalculate the value of the test statistic (to 2 decimals).43453a. Use α = 0.05 to test for a significant difference in perception among the three groups.Compute the values identified below (to 2 decimals, if necessary).The p-value is - Select your answer -What is your conclusion?- Select your answerb. Using a = 0.05, determine where differences between the mean perception scores occur.Calculate Fisher's LSD value (to 2 decimals).101099109787677

.sum of square treatment=91 Sum of square error=7.5 Mean square treatment=45.5 Mean square…

Answered: the digital age or marketing, special…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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What social media tools do marketers commonly use? The “2015 Social Media Marketing Industry Report” by Social Media Examiner (socialmediaexaminer.com) surveyed marketers who commonly use an indicated social media tool. Surveyed marketers who commonly use an indicated social media tool. Surveyed were both B2B marketers, marketers that primarily target consumers. Suppose the survey was based on 500B2B marketers and 500 B2C marketers and yielded the results in the following table below: SOCIAL MEDIA TOOL BUSINESS FOCUS (B2B) (%) BUSINESS FOCUS (B2C) (%) FACEBOOK 88 96 TWITTER 83 77 For each social media tool, at the 0.05 level of significance, determine whether there is a difference between B2B marketers and B2C marketers in the proportion who used each social media tool. State the complete hypotheses (hypothesis null and hypothesis alternative for question (a) above
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