Since 1999, The Harris Poll has conducted an annual survey to measure the reputations of the most visible companies in the United States, as perceived by U.S. adults. The Harris Poll uses a sample of about 23,000 U.S. adults for the survey. The survey respondents rate companies according to 20 attributes that are classified into six categories: (1) social responsibility, (2)vision and leadership, (3)financial Performance ,(4)products and services, (5) emotional appeal, and (6) workplace environment. This information is used to determine the reputation of a company. Reputations of 10 Companies in the U.S. Company Name Year Company formed Reputation Industry Number of Employees Amazon.com 1994 Excellent Retail 230,800 Apple Inc 1977 Excellent Computer and peripherals 116,000 Netflix Inc 1999 Very good Internet Television 4,700 The Kraft Heinz Co 2015 Very good Food products 41,000 Facebook Inc 2004 good Internet 17,048 Ford Motor CO. 1903 good Automotive 201,000 Chipotle mexican grill Inc 1993 Fair Restaurant 64,570 Comcast Corp 1963 poor Cable Television 136,000 Exxon mobil Corp. 1999 poor Petroleum(integrated) 71,100 Wells Fargo & Co. 1998 Critical Banking 265,000 (A)Interval Level of Measurement Identify any column in the table with data at the interval level. How can these data be ordered? (B)Ratio Level of Measurement Identify any column in the table with data at the ratio level. (C)Inferences What decisions can be made on the basis of The Harris Poll survey that measures the reputations of the most visible companies in the United States?
Since 1999, The Harris Poll has conducted an annual survey to measure the reputations of the most visible companies in the United States, as perceived by U.S. adults. The Harris Poll uses a sample of about 23,000 U.S. adults for the survey. The survey respondents rate companies according to 20 attributes that are classified into six categories: (1) social responsibility, (2)vision and leadership, (3)financial Performance ,(4)products and services, (5) emotional appeal, and (6) workplace environment. This information is used to determine the reputation of a company.
Reputations of 10 Companies in the U.S.
Company Name |
Year Company formed |
Reputation |
Industry |
Number of Employees |
Amazon.com |
1994 |
Excellent |
Retail |
230,800 |
Apple Inc |
1977 |
Excellent |
Computer and peripherals |
116,000 |
Netflix Inc |
1999 |
Very good |
Internet Television |
4,700 |
The Kraft Heinz Co |
2015 |
Very good |
Food products |
41,000 |
Facebook Inc |
2004 |
good |
Internet |
17,048 |
Ford Motor CO. |
1903 |
good |
Automotive |
201,000 |
Chipotle mexican grill Inc |
1993 |
Fair |
Restaurant |
64,570 |
Comcast Corp |
1963 |
poor |
Cable Television |
136,000 |
Exxon mobil Corp. |
1999 |
poor |
Petroleum(integrated) |
71,100 |
Wells Fargo & Co. |
1998 |
Critical |
Banking |
265,000 |
(A)Interval Level of Measurement
Identify any column in the table with data at the interval level. How can these data be ordered?
(B)Ratio Level of Measurement
Identify any column in the table with data at the ratio level.
(C)Inferences
What decisions can be made on the basis of The Harris Poll survey that measures the reputations of the most visible companies in the United States?
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