Since 1999, The Harris Poll has conducted an annual survey to measure the reputations of the most visible companies in the United States, as perceived by U.S. adults. The Harris Poll uses a sample of about 23,000 U.S. adults for the survey. The survey respondents rate companies according to 20 attributes that are classified into six categories: (1) social responsibility, (2)vision and leadership, (3)financial Performance ,(4)products and services, (5) emotional appeal, and (6) workplace environment. This information is used to determine the reputation of a company. Reputations of 10 Companies in the U.S. Company Name Year Company formed Reputation Industry Number of Employees Amazon.com 1994 Excellent Retail 230,800 Apple Inc 1977 Excellent Computer and peripherals 116,000 Netflix Inc 1999 Very good Internet Television 4,700 The Kraft Heinz Co 2015 Very good Food products  41,000 Facebook Inc 2004 good Internet 17,048 Ford Motor CO. 1903 good Automotive 201,000 Chipotle mexican grill Inc 1993 Fair Restaurant  64,570 Comcast Corp  1963 poor Cable Television 136,000 Exxon mobil Corp. 1999 poor Petroleum(integrated) 71,100 Wells Fargo & Co. 1998 Critical Banking 265,000   (A)Interval Level of Measurement  Identify any column in the table with data at the interval level.   How can these data be ordered?   (B)Ratio Level of Measurement  Identify any column in the table with data at the ratio level.   (C)Inferences What decisions can be made on the basis of The Harris Poll survey that measures the reputations of the most visible companies in the United States?

Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
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Chapter10: Statistics
Section10.2: Representing Data
Problem 22PFA
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Since 1999, The Harris Poll has conducted an annual survey to measure the reputations of the most visible companies in the United States, as perceived by U.S. adults. The Harris Poll uses a sample of about 23,000 U.S. adults for the survey. The survey respondents rate companies according to 20 attributes that are classified into six categories: (1) social responsibility, (2)vision and leadership, (3)financial Performance ,(4)products and services, (5) emotional appeal, and (6) workplace environment. This information is used to determine the reputation of a company.

Reputations of 10 Companies in the U.S.

Company Name

Year Company formed

Reputation

Industry

Number of Employees

Amazon.com

1994

Excellent

Retail

230,800

Apple Inc

1977

Excellent

Computer and peripherals

116,000

Netflix Inc

1999

Very good

Internet Television

4,700

The Kraft Heinz Co

2015

Very good

Food products 

41,000

Facebook Inc

2004

good

Internet

17,048

Ford Motor CO.

1903

good

Automotive

201,000

Chipotle mexican grill Inc

1993

Fair

Restaurant 

64,570

Comcast Corp 

1963

poor

Cable Television

136,000

Exxon mobil Corp.

1999

poor

Petroleum(integrated)

71,100

Wells Fargo & Co.

1998

Critical

Banking

265,000

 

(A)Interval Level of Measurement 

Identify any column in the table with data at the interval level.   How can these data be ordered?

 

(B)Ratio Level of Measurement 

Identify any column in the table with data at the ratio level.

 

(C)Inferences

What decisions can be made on the basis of The Harris Poll survey that measures the reputations of the most visible companies in the United States?

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