Since 1999, The Harris Poll has conducted an annual survey to measure the reputations of the most visible companies in the United States, as perceived by U.S. adults. The Harris Poll uses a sample of about 23,000 U.S. adults for the survey. The survey respondents rate companies according to 20 attributes that are classified into six categories: (1) social responsibility, (2)vision and leadership, (3)financial Performance ,(4)products and services, (5) emotional appeal, and (6) workplace environment. This information is used to determine the reputation of a company. Reputations of 10 Companies in the U.S. Company Name Year Company formed Reputation Industry Number of Employees Amazon.com 1994 Excellent Retail 230,800 Apple Inc 1977 Excellent Computer and peripherals 116,000 Netflix Inc 1999 Very good Internet Television 4,700 The Kraft Heinz Co 2015 Very good Food products 41,000 Facebook Inc 2004 good Internet 17,048 Ford Motor CO. 1903 good Automotive 201,000 Chipotle mexican grill Inc 1993 Fair Restaurant 64,570 Comcast Corp 1963 poor Cable Television 136,000 Exxon mobil Corp. 1999 poor Petroleum(integrated) 71,100 Wells Fargo & Co. 1998 Critical Banking 265,000 (A)Sampling Percent What percentage of the total number of U.S. adults did The Harris Poll sample for its survey? (Assume the total number of U.S. adults is 242.8 Million.) (B)Nominal Level of Measurement Identify any column in the table with data at the nominal level. (C)Ordinal Level of Measurement Identify any column in the table with data at the ordinal level. Describe two ways that the data can be ordered.

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Description: Since 1999, The Harris Poll has conducted an annual survey to measure the reputations of the most visible companies in the United States, as perceived by U.S. adults. The Harris Poll uses a sample of about 23,000 U.S. adults for the survey. The surve

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Since 1999, The Harris Poll has conducted an annual survey to measure the reputations of the most visible companies in the United States, as perceived by U.S. adults. The Harris Poll uses a sample of about 23,000 U.S. adults for the survey. The survey respondents rate companies according to 20 attributes that are classified into six categories: (1) social responsibility, (2)vision and leadership, (3)financial Performance ,(4)products and services, (5) emotional appeal, and (6) workplace environment. This information is used to determine the reputation of a company.

Reputations of 10 Companies in the U.S.

Company Name	Year Company formed	Reputation	Industry	Number of Employees
Amazon.com	1994	Excellent	Retail	230,800
Apple Inc	1977	Excellent	Computer and peripherals	116,000
Netflix Inc	1999	Very good	Internet Television	4,700
The Kraft Heinz Co	2015	Very good	Food products	41,000
Facebook Inc	2004	good	Internet	17,048
Ford Motor CO.	1903	good	Automotive	201,000
Chipotle mexican grill Inc	1993	Fair	Restaurant	64,570
Comcast Corp	1963	poor	Cable Television	136,000
Exxon mobil Corp.	1999	poor	Petroleum(integrated)	71,100
Wells Fargo & Co.	1998	Critical	Banking	265,000

(A)Sampling Percent

What percentage of the total number of U.S. adults did The Harris Poll sample for its survey? (Assume the total number of U.S. adults is 242.8 Million.)

(B)Nominal Level of Measurement

Identify any column in the table with data at the nominal level.

(C)Ordinal Level of Measurement

Identify any column in the table with data at the ordinal level. Describe two ways that the data can be ordered.

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