The ‘diffusion of innovation’ theory introduced by “Everett Rogers” described the process by which an individual adopts a new idea. Based on the news about launching Tesla’s new smart phone, assess the market potential for the introduction of this type of revolutionary smart phones and global effects of Tesla’s innovation on the smart phone business.

The ‘diffusion of innovation’ theory introduced by “Everett Rogers” described the process by which an individual adopts a new idea. Based on the news about launching Tesla’s new smart phone, assess the market potential for the introduction of this type of revolutionary smart phones and global effects of Tesla’s innovation on the smart phone business.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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