Ben Evans, once said "mobile is eating the world." Give examples of how mobile has built billion-dollar industries that wouldn't exist without handheld computing power. How should today's managers think about mobile as an opportunity and threat?

Ben Evans, once said "mobile is eating the world." Give examples of how mobile has built billion-dollar industries that wouldn't exist without handheld computing power. How should today's managers think about mobile as an opportunity and threat?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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