Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![The definition of sales
management includes the
following?
O a. None of the above
O b. The management of
sales force
and Organizes the
selling effort
O c. Organizes the selling
effort
o d. The management of
sales force](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F93ba43ad-c3a4-43b7-8d06-2b0213162f3d%2Ff85bca32-2e76-4d19-a900-de7b6bb952b5%2F55gxard_processed.jpeg&w=3840&q=75)
Transcribed Image Text:The definition of sales
management includes the
following?
O a. None of the above
O b. The management of
sales force
and Organizes the
selling effort
O c. Organizes the selling
effort
o d. The management of
sales force
![Nora is assigned to Salalah,
Oman to make a forecast and
it the company often uses
historical data, such as
previous sales and revenue
figures, production and
financial reports and website
traffic statistics. Looking at
seasonal sales data, for
example, can help Nora plan
next year's production and
labor needs based on last
year's monthly or quarterly
figures.
O a. Quantitative forecasting
O b. Qualitative forecasting
O c. Delphi method
o d. Executive opinion](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F93ba43ad-c3a4-43b7-8d06-2b0213162f3d%2Ff85bca32-2e76-4d19-a900-de7b6bb952b5%2Fjnfcubb_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Nora is assigned to Salalah,
Oman to make a forecast and
it the company often uses
historical data, such as
previous sales and revenue
figures, production and
financial reports and website
traffic statistics. Looking at
seasonal sales data, for
example, can help Nora plan
next year's production and
labor needs based on last
year's monthly or quarterly
figures.
O a. Quantitative forecasting
O b. Qualitative forecasting
O c. Delphi method
o d. Executive opinion
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