Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Discuss the key differences between relationship selling and transactional selling
Expert Solution
Step 1
The basic relationship of a buyer and the seller is based on the sales representatives who are dealing with the consumers. It tries to find out the viewpoint of a buyer towards the salesperson. The salesperson is generally seen as the reputation of the company. There are two types of selling relationship & transactional.
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