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The city Harry and Sally service has 45,000 dog owners, 32% of which have a subscription to "dogster" magazine. H&S are considering running an ad in dogster, for a discounted dog-walk promotion where you can purchase your first walk for $5. The cost of running the ad is $1500. 7. What is the net reach of running the ad in dogster?

The city Harry and Sally service has 45,000 dog owners, 32% of which have a subscription to "dogster" magazine. H&S are considering running an ad in dogster, for a discounted dog-walk promotion where you can purchase your first walk for $5. The cost of running the ad is $1500. 7. What is the net reach of running the ad in dogster?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The city Harry and Sally service has 45,000 dog owners, 32% of which have a subscription to "dogster" magazine. H&S are considering running an ad in dogster, for a discounted dog-walk promotion where you can purchase your first walk for $5. The cost of running the ad is $1500. 7. What is the net reach of running the ad in dogster?
Transcribed Image Text:The city Harry and Sally service has 45,000 dog owners, 32% of which have a subscription to "dogster" magazine. H&S are considering running an ad in dogster, for a discounted dog-walk promotion where you can purchase your first walk for $5. The cost of running the ad is $1500. 7. What is the net reach of running the ad in dogster?
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