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- Ms. Schauna Chauhan the CEO of Parle Agro, plans to start off with a new range of productsfor Health Drinks. Chalk out consumer research techniques and tactics that can be used to understand consumer’s behaviour for this new upcoming product.Based on "Understanding Buyer Behavior'' and “Core concepts of marketing” -Present a diagram of the consumer decision process. What is the role of marketing in each stage of this process which can be adapted in healthcare services? (Write the answer in 500 words).What is consumer behavior? Explain it in your own words and not from google.
- -Can you Present a diagram of the consumer decision process and describe the role of marketing in each stage of this process which can be adapted in healthcare services?3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.
- Develop a questionnaire designed to measureconsumer satisfaction of a clothing purchase of $100or more. Include in your questionnaire items thatmeasure the product’s instrumental, symbolic, andaffective dimensions of performance, as well as whatthe consumer wanted on these dimensions. Theninterview several consumers to obtain informationon actual performance, expected performance,and satisfaction. Using this information, determineif consumers received what they expected (i.e.,evaluation of performance) and relate any differenceto consumer expressions of satisfaction. What arethe marketing implications of your results?What are the five new food habits consumers developed due to this pandemic? Do you find any correlation between answers to theis question with this qus( How do consumers gather information and develop knowledge on immunity? How do they use their knowledge in purchase decision making?)K6