Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
12. The __________ of social media messages, especially when communicators aren't well acquainted, can promote __________ communication.
richness; hyperpersonal
leanness; hyperpersonal
richness; masspersonal
leanness; masspersonal
Expert Solution
Step 1
In the given Fill-in-the- Blanks statement:
The __________ of social media messages, especially when communicators aren't well acquainted, can promote __________ communication.
Answers:
For the first blank it would be "Richness"
and for the second blanks it would be "Mass Personal"
In the next step (2nd Step) you will be finding reason as to why we chose these two options.
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