The 4 Ps are all a marketing manager needs to create a marketing strategy for a service business.” Prepare a response that argues against this and support it with examples. Your arguments should be mainly based on the extended marketing mix
The 4 Ps are all a marketing manager needs to create a marketing strategy for a service business.” Prepare a response that argues against this and support it with examples. Your arguments should be mainly based on the extended marketing mix
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The 4 Ps are all a marketing manager needs to create a marketing strategy for a service business.” Prepare a response that argues against this and support it with examples. Your arguments should be mainly based on the extended marketing mix
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