Q: iv) What are the elements of service marketing?
A: Introduction : The use of a variety of approaches or processes to forecast consumer demand for an…
Q: Provide two examples, one using a good and one using a service, of marketing mixes that attempt to…
A: Maslow’s hierarchy of needs was developed by Abraham Maslow. The hierarchy have five categories.…
Q: situate an on-line product delivery strategy
A: A robust online product delivery strategy goes beyond the mere act of shipping goods. It involves a…
Q: What is required to provide superior customervalue?
A: A sustainable marketing strategy concerning the requirement and anticipated customer demand is a…
Q: ite an example of ideas are those that involve identifying a new market for an existing product or…
A: Market PenetrationIn a market penetration strategy, the firm purposes its products in the existing…
Q: Discuss the connection between marketing and sustainability with respect to implications for…
A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…
Q: Services create special needs for the marketing mix. For each element of the marketing mix explain…
A: Concept Introduction : Services are considered to be an intangible asset, it can also referred as…
Q: Give an example of on-demand marketing?
A: Marketing is the primary activity for any company along with production. Production helps to create…
Q: When does a product/service differentiation competitive advantage exist?
A: Competitive advantage is gained when a company does something exceptional or unique to keep itself…
Q: Examine the impact of service branding on creating a distinctive identity and positioning in the…
A: The purpose of service branding is to pull clients in and showcase the unique aspects of the…
Q: Explain the “flower of service” concept and identify each of its petals. What insights does this…
A: Service marketers provide valuable services to the customers so that they can increase brand…
Q: what is the main success scenario of customer relationship management system?
A: Managing and analysing customer contacts and data over a customer's whole lifecycle is the goal of…
Q: Is there something unique or distinctive about the product or service that separates it from…
A: The value proposition is the solution offered by the company on the customer's problem. For this,…
Q: Explain the differences between product and service quality
A: In traditional marketing, only goods and products were sold and marketed. But these days the…
Q: how does the Service marketing triangle work ?
A: Introduction : The service marketing triangle is a model for describing the relationships between…
Q: Is the Sheisedocompany offering a Product (Tangible) or Service (Intangible)? Explain why is it…
A: Intangible products are those products that cannot be seen, touched, tasted, or smelled. On the…
Q: Discuss how are the characteristics and marketing needs of the product and service they selected…
A: A brand is a product category that a corporation makes under a specific name in order to increase…
Q: What factors could cause customer commitment to our brand or firm?
A: A brand is regarded marketing strategy that help in differentiation purpose for the product. It…
Q: Why is a Sales forecast and Sales Budget so important to the Supply Chain process?
A: Forecasting is a technique used to predict future outcomes on the basis of past data. In businesses…
Q: Define the term on-demand marketing?
A: Marketing practice involves mixture of product, price, place and promotion elements to ensure…
Q: Mention at least 5 specific points from this article
A: This article highlights the importance of new product development for firms and the challenges they…
Q: Service create special needs for the marketing mix. For each element of the marketing mix explain…
A: Introduction “Service is defined as an intangible product, valuable action, deed or effort to meet…
Q: How can Marketing Automation be used for customer reactivation and reducing churn rates?
A: Marketing automation software automates repetitive marketing operations. In addition to becoming…
Q: explain the relation between customer retention and customer loyalty for a service firm
A: Customer retention and customer loyalty is important form type of industry service and product…
Q: In terms of services marketing, why is it important for customers to see Mike Boyle working out and…
A: Services are different than products in various characteristics. They are not owned by customers and…
Q: How does sustainability affect the different stages of customer involvement in the customer decision…
A: * Introduction - Before understanding how sustainability affect the customer involvement in decision…
Q: Why is market segmentation important to service firms?
A: Market segmentation: Market segmentation refers to the process in which the consumers in the…
Q: Describe customer interaction in service processes
A: Customer interaction refers to the process of communication between firm and client or customer.…
Q: In what ways is a life cycle approach advantageous?
A: A life cycle is a series of events that begin with the birth of a new product and progress through…
Q: what are the challenges of service Marketing?
A: Concept Introduction The concept of service marketing is primarily concerned with the sale of…
Q: What are the factors that influence a customer's post-purchase evaluation of a product or service?
A: The concept of a customer's post-purchase behavior refers to the actions, thoughts, and emotions…
Q: the relationship marketing in service ?
A: Relationship marketing could be a strategy for increasing a consumer's lifelong value by up its…
Q: What determines supply and demand in service organizations? How does supply and demand impact…
A: Business planning is the process of determining the needs of all the departments in the organization…
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- What are the potential implications of not prioritizing after-sales services for a company's long-term sustainability and competitiveness?How strategies are implemented in relation to service product characteristics?What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
- Examine the impact of service branding on creating a distinctive identity and positioning in the market.Is the Sheisedocompany offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type? please answer in your wordsDescribe any 4 attributes of services products and discuss the implications to marketers.