TeleBrands is at the forefront of shaping the fast-paced TV-brands market. Its track record speaks for itself. TeleBrands has grown from R36 million in annual sales in 1987, to selling over R900 million annually in 2007. The world leader in TV-branded products, TeleBrands supplies major retail accounts across the entire retail distribution spectrum. TeleBrands is completely integrated, directly controlling every aspect of its business including manufacturing, marketing, and retail distribution. With full ownership of products and complete control over manufacturing, TeleBrands is able to offer the highest quality goods at the best possible price to ensure complete customer satisfaction. TeleBrands works side by side with its retail customers to create a successful product and merchandising programmes. TeleBrands’ philosophy is to share the risk with the retail partner when the retailer takes on a new product. TeleBrands helps retailers manage their weekly sales and does whatever is necessary to drive their business with additional joint marketing and merchandising efforts. Which important need(s) does TeleBrands fulfill by marketing directly to millions of consumers and handling order taking and shipping? Mention and define that need(s)?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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TeleBrands is at the forefront of shaping the fast-paced TV-brands market. Its track record speaks for itself. TeleBrands has grown from R36 million in annual sales in 1987, to selling over R900 million annually in 2007. The world leader in TV-branded products, TeleBrands supplies major retail accounts across the entire retail distribution spectrum.

TeleBrands is completely integrated, directly controlling every aspect of its business including manufacturing, marketing, and retail distribution. With full ownership of products and complete control over manufacturing, TeleBrands is able to offer the highest quality goods at the best possible price to ensure complete customer satisfaction.

TeleBrands works side by side with its retail customers to create a successful product and merchandising programmes. TeleBrands’ philosophy is to share the risk with the retail partner when the retailer takes on a new product. TeleBrands helps retailers manage their weekly sales and does whatever is necessary to drive their business with additional joint marketing and merchandising efforts.

Which important need(s) does TeleBrands fulfill by marketing directly to millions of consumers and handling order taking and shipping? Mention and define that need(s)?

 

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