Survey the literature from the past six months what one application for one of the following: DSS, BI or analytics. This research will help me with my ppt presentation and research. 1. Introduction and context to company (e.g .what the company is, what they do) 2. What is the issue the company had (e.g. inability to reply to all the customer email inquiries) 3. What tool from the ones learned have they have applied and briefly describe it (e.g. AI-based email reply) 4.Explain briefly how the issue was solved (e.g. Only 20% of the emails require to be addressed by a human) 6. final thoughts or comments

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Survey the literature from the past six months what one application for one of the following: DSS, BI or analytics. This research will help me with my ppt presentation and research.

1. Introduction and context to company (e.g .what the company is, what they do)

2. What is the issue the company had (e.g. inability to reply to all the customer email inquiries)

3. What tool from the ones learned have they have applied and briefly describe it (e.g. AI-based email reply)

4.Explain briefly how the issue was solved (e.g. Only 20% of the emails require to be addressed by a human)

6. final thoughts or comments

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