Suppose the Digby company expands to other markets with good designs, high awareness and easy accessibility, what strategy would they be implementing? Select : 1 Broad differentiation Broad cost leader Niche differentiation Niche cost leader

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers
Problem 1VC
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Suppose the Digby company expands to other markets with good designs, high awareness and easy accessibility, what strategy would they be implementing?

Select : 1

  • Broad differentiation
  • Broad cost leader
  • Niche differentiation
  • Niche cost leader
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