Suppose that Camel and Marlboro are the only two firms that sell cigarettes. The following payoff matrix shows the profit (in millions of dollars) that each company will earn depending on whether or not it advertises. For example, the upper-right cell shows that if Camel advertises and Marlboro doesn't advertise, Camel will make a profit of $10 million, and Marlboro will make a profit of -$2 million. Assume this is a simultaneous game and that Camel and Marlboro are both profit-maximizing firms. Marlboro Advertise Don't Advertise Advertise 5,5 10, -2 Camel Don't Advertise 2, 10 8, 8

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Suppose that Camel and Marlboro are the only two firms that sell cigarettes. The following payoff matrix shows the profit (in millions of dollars) that
each company will earn depending on whether or not it advertises.
For example, the upper-right cell shows that if Camel advertises and Marlboro doesn't advertise, Camel will make a profit of $10 million, and Marlboro
will make a profit of -$2 million. Assume this is a simultaneous game and that Camel and Marlboro are both profit-maximizing firms.
Marlboro
Advertise Don't Advertise
Advertise
5, 5
10, -2
Camel
Don't Advertise
-2, 10
8, 8
Fill in the following table by calculating Camel's profits depending on whether Marlboro advertises.
Marlboro
Advertise
Don't Advertise
Camel
Advertise
million
million
Don't Advertise
million
million
Suppose that both firms start off not advertising. If the firms act independently, Camel will choose
advertise, and Marlboro will choose
advertise. If the firms decide to collude, Camel will choose
advertise, and Marlboro will choose
advertise.
Suppose that the government steps in and bans cigarette advertising for all firms. This will
the firms.
Transcribed Image Text:Suppose that Camel and Marlboro are the only two firms that sell cigarettes. The following payoff matrix shows the profit (in millions of dollars) that each company will earn depending on whether or not it advertises. For example, the upper-right cell shows that if Camel advertises and Marlboro doesn't advertise, Camel will make a profit of $10 million, and Marlboro will make a profit of -$2 million. Assume this is a simultaneous game and that Camel and Marlboro are both profit-maximizing firms. Marlboro Advertise Don't Advertise Advertise 5, 5 10, -2 Camel Don't Advertise -2, 10 8, 8 Fill in the following table by calculating Camel's profits depending on whether Marlboro advertises. Marlboro Advertise Don't Advertise Camel Advertise million million Don't Advertise million million Suppose that both firms start off not advertising. If the firms act independently, Camel will choose advertise, and Marlboro will choose advertise. If the firms decide to collude, Camel will choose advertise, and Marlboro will choose advertise. Suppose that the government steps in and bans cigarette advertising for all firms. This will the firms.
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