Support how Cadbury embarked on their PR campaign to ensure that their message was clear. Your answer should include media management, merits, and reviews.
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- List/Give examples of 4-5 research objectives and research questions for ‘What the opinions of consumers on a 10 percent reduction in weight, with the price remaining the same, of “Snackers” chocolate bars?’1. Explain five benefits of marketing in business with example of each? 2. Discuss the steps involved in buyers'(consumer) decision making process. Answer the question with an exampleThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.analyze Pepsi's STP styategy for LIFEWTR?
- 3. 4. What is the difference between customer satisfaction and customer loyalty? What is marketing management?Pick an example of a pharmaceutical healthcare product 2. Prepare one slide, include: o Type of product o Disease/therapeutic area served o Target population for use o Brand and marketing details Where does it fit in the market? Is it a leader, follower, new entrant?Think of a product you recently purchased andreview your decision process. Why did you need or wantthat product? How did the product’s marketing influenceyour purchase decision? How did you investigate theproduct before making your purchase decision? Did youexperience cognitive dissonance after your decision?
- For Further Research (Individual) Every year, marketers come out with many new or new and improved prod- ucts. Using the web, research a new or new and im- proved product and summarize either how marketers developed and tested that product before taking it to market or how they created awareness about that new product once they developed it.Describe an example in which marketing added value to someone life. Be specific about how the value was implemented. Explain how the decision made was impacted by a marketing campaign and propose ideas for what the strategy was behind that campaign. Provide specific examples to support the explanation.1. Discuss how this technology could affect the market and marketers with respect to consumer behaviour. Now check this out https://www.bbc.com/reel/playlist/100-women?vpid=p07r9vbn