Suppone you have boen hired as a managoment conmultant by a major ol comparny to heip it oplimaily prioe gonoline at its servica stations. Your dent would e your nam to perform study on customen' gasoline purchasing habita when they notice en increase in the price of gan You have access to the following groups of people Group Description People who have not notioed a gas-price increase Number in Group 30 People who drive electric cars 36 70 People who have recenty noticed a gan-price increase People who ride their bikes to work People who ride the bus 20 100 To set up your experiment on how price-inorease awareness impacts cuntomer behavior, you would have people in your tmatment group and people in your control gro
Suppone you have boen hired as a managoment conmultant by a major ol comparny to heip it oplimaily prioe gonoline at its servica stations. Your dent would e your nam to perform study on customen' gasoline purchasing habita when they notice en increase in the price of gan You have access to the following groups of people Group Description People who have not notioed a gas-price increase Number in Group 30 People who drive electric cars 36 70 People who have recenty noticed a gan-price increase People who ride their bikes to work People who ride the bus 20 100 To set up your experiment on how price-inorease awareness impacts cuntomer behavior, you would have people in your tmatment group and people in your control gro
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:Suppone you have been hired as a managoment conultant by a major ol company to heip it oplimaily prioe gonoline at ita servica stations Your dient would e your am to perfoma
study on customen' gasoline purchasing habita when they notice an inorease in the price of gan
You have access to the following groups of people
Group Description
People who have not noticed a gas-price increase
Number in Group
30
People who drive electric cars
36
70
People who have recenty noticed a gan-price increase
People who ride their bikes to work
20
100
People who ride the bus
To set up your experiment on how price-inorease awareness impacts cuntomer behavior, you would have people in your tmatment group and people in your control gro
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