Summarize the types of communication campaigns. Support your answer with relevant examples b. Explain the campaign as process. Support your answer with relevant theory
Summarize the types of communication campaigns. Support your answer with relevant examples b. Explain the campaign as process. Support your answer with relevant theory
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Communication campaigns are purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array of mediated messages in multiple channels generally to benefit both individuals, society and organization.
a. Summarize the types of communication campaigns. Support your answer with relevant examples
b. Explain the campaign as process. Support your answer with relevant theory
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