Subject: Channel management
Q1): How is e-commerce changing channel mix?
Q2): What are the criteria for selecting the right distributors?
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Channels have different meanings in different industries. In marketing, marketing channels are the bridge with which marketing communications reach from the company to the customers. These marketing channel are also called as media. They can be TV, radio, newspaper, social media, etc.
Marketing channels acts as a strong tool for marketers and they choose a channel depending on which is giving them highest customers in least investment. The marketers also try to stay away from channels which have high noise. This noise is from the competitors.
In marketing, channels can be the bridge which carries to products from the manufacturers to the consumers. These channels can be through wholesalers, retailers, websites, etc. They balance the demand and supply of the market.
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