State whether each of the following illustrates strategic ortactical planning:a. Global automakers begin setting up manufacturing plantsin China.b. Play N Trade Video Games and Dimensions GamesCorporation merge.c. The Cleveland Browns give up draft picks to obtain QBJohnny Manziel (“Johnny Football”).d. A regional airline looks for ways to expand to other markets.
State whether each of the following illustrates strategic ortactical planning:a. Global automakers begin setting up manufacturing plantsin China.b. Play N Trade Video Games and Dimensions GamesCorporation merge.c. The Cleveland Browns give up draft picks to obtain QBJohnny Manziel (“Johnny Football”).d. A regional airline looks for ways to expand to other markets.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
State whether each of the following illustrates strategic or
tactical planning:
a. Global automakers begin setting up manufacturing plants
in China.
b. Play N Trade Video Games and Dimensions Games
Corporation merge.
c. The Cleveland Browns give up draft picks to obtain QB
Johnny Manziel (“Johnny Football”).
d. A regional airline looks for ways to expand to other markets.
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