Answered: Please provide me the swot analysis of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please provide me the swot analysis of NEROAMORE coffee company Just like the picture below

Transcribed Image Text:ce KS. a in or ut e n in ace. 4. Situation Analysis This situation analysis starts with a snapshot of the current environment in which Paradise Kitchens finds itself by providing a brief SWOT (strengths, weaknesses, opportunities, threats) analysis. After this overview, the analysis probes ever-finer levels of detail: industry, competitors, company, and consumers. SWOT Analysis Figure 1 shows the internal and external factors affecting the market opportuni- ties for Paradise Kitchens. Stated briefly, this SWOT analysis highlights the great strides taken by the company since its products first appeared on grocers' shelves. Figure 1. SWOT Analysis for Paradise Kitchens Internal Factors Management Offerings Marketing Personnel Finance Manufacturing R&D External Factors Consumer/Social Competitive Technological Economic Legal/Regulatory Strengths Experienced and entrepreneurial management and board W Unique, high-quality, high-price products Distribution in three markets with excellent acceptance Good workforce, though small; little turnover Excellent growth in sales revenues Sole supplier ensures high quality Continuing efforts to ensure quality delivered products Opportunities Upscale market, likely to be stable, Southwestern/Mexican food category is fast-growing segment due to growth in Hispanic American population and desire for spicier foods Distinctive name and packaging in its markets Technical breakthroughs enable smaller food producers to achieve many economies available to large competitors Consumer income is high, convenience important to U.S. households High U.S. Food & Drug Administration standards eliminate fly-by-night competitors Weaknesses Small size can restrict options Many lower-quality, lower-price competitors No national awareness or distribution; restricted shelf space in the freezer section Big gap if key employee leaves Limited resources may restrict growth opportunities when compared to giant competitors Lack economies of scale of huge competitors Lack of canning and microwavable food processing expertise Threats Premium price may limit access to mass markets; consumers value a strong brand name Not patentable; competitors can attempt to duplicate product; others better able to pay slotting fees Competitors have gained economies in canning and microwavable food processing More households "eating out," and bringing prepared take-out into home Mergers among large competitors being approved by government APPENDIX A BUILDING AN EFFECTIVE MARKETING PLAN TSLA News Bearish Activa Go to Se A OP

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