State the marketing research problems for each of the following management-decision problem.a. Should a new product be introduced?b. Should an advertising campaign, which has run for 3 years, be changed?c. Should the in-store promotion for an existing product line be changed?d. What pricing strategy should be adopted for a new product?e. Should the compensation package be changed to motivate the sales force better?
State the marketing research problems for each of the following management-decision problem.a. Should a new product be introduced?b. Should an advertising campaign, which has run for 3 years, be changed?c. Should the in-store promotion for an existing product line be changed?d. What pricing strategy should be adopted for a new product?e. Should the compensation package be changed to motivate the sales force better?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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State the
a. Should a new product be introduced?
b. Should an advertising campaign, which has run for 3 years, be changed?
c. Should the in-store promotion for an existing product line be changed?
d. What pricing strategy should be adopted for a new product?
e. Should the compensation package be changed to motivate the sales force better?
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