The new industry association resulting from the merger of CASRO and MRA will be called: The Council of American Survey Research Organizations The Marketing Research Association The World Research Organization The Insights Association None of these

The new industry association resulting from the merger of CASRO and MRA will be called: The Council of American Survey Research Organizations The Marketing Research Association The World Research Organization The Insights Association None of these

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 4DRQ

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Concept explainers

Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.

Question

The new industry association resulting from the merger of CASRO and MRA will be called:

		The Council of American Survey Research Organizations
		The Marketing Research Association
		The World Research Organization
		The Insights Association
		None of these

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

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