Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
- (a) State and describe two examples of how business analytics is used in organizations. Answer in at least 10 sentences.
Expert Solution
Step 1
Business analytics:
Business analytics refers to the methods and technologies used to find out and compare the past performance of the business with the present performance of the organisation. The business gives importance to the past data and statistics. With such information, the organisation works towards improving its performance.
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