Stakeholders can be defined as “any group or individual who can affect or is affected by the achievement of the firm’s objectives”. Identify any 5 stakeholders that Cape Union Mart need to consider when entering the global market.
Stakeholders can be defined as “any group or individual who can affect or is affected by the achievement of the firm’s objectives”. Identify any 5 stakeholders that Cape Union Mart need to consider when entering the global market.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Stakeholders can be defined as “any group or individual who can affect or is affected by the
achievement of the firm’s objectives”.
Identify any 5 stakeholders that Cape Union Mart need to consider when entering the global
market.
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