Currently available recycled and recyclable plastics arenot strong enough for Lego’s needs, but the company isworking on a plant-based alternative and aims tomanufacture its products from sustainable sources by 2030.How should its marketing efforts address the issue ofsustainability in the interim?
Currently available recycled and recyclable plastics arenot strong enough for Lego’s needs, but the company isworking on a plant-based alternative and aims tomanufacture its products from sustainable sources by 2030.How should its marketing efforts address the issue ofsustainability in the interim?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Currently available recycled and recyclable plastics are
not strong enough for Lego’s needs, but the company is
working on a plant-based alternative and aims to
manufacture its products from sustainable sources by 2030.
How should its marketing efforts address the issue of
sustainability in the interim?
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