How does sustainability create business value? What is the difference between maximizing profit and maximizing firm value? Answer these questions, Content matters.
How does sustainability create business value? What is the difference between maximizing profit and maximizing firm value? Answer these questions, Content matters.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer these questions, Content matters.
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