Some experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in the Internet sales of some product categories within the next few years. What effect do you think the growth of e-retailing will have on traditional retailing? Do you think we will have a future of empty malls and stores? In what says will this be good for consumers, and in what ways will it not be so good?
Some experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in the Internet sales of some product categories within the next few years. What effect do you think the growth of e-retailing will have on traditional retailing? Do you think we will have a future of empty malls and stores? In what says will this be good for consumers, and in what ways will it not be so good?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Some experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in the Internet sales of some product categories within the next few years. What effect do you think the growth of e-retailing will have on traditional retailing? Do you think we will have a future of empty malls and stores? In what says will this be good for consumers, and in what ways will it not be so good?
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