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So now here Lavonda was, about to meet with the vice president of ethical affairs. As she got up from the chair, she pondered her alternatives and what had led her there. In school she had learned that each company had its own individual code of ethics, but she didn't know the reality of the code at EAP until it was too late. 2. Discuss Lavond's alterutives and posible professional and prvate outcomes for her. 3. Is Allen in violation of sexual harassment und or sexual discrimination laws in the United States? 4. Certainly Allen has damaged Lavondas performance levet however, discuss whethen he has created a legally hostile work QUESTIONS • EXERCISES 1. Keeping in mind the facts and timeline of this situation, discuss Lavonda's situation in terms of legal and ethical issues. environment. *This case is strictly hypothetical any erenbance to esl persons, companies, or situations e concidenta

So now here Lavonda was, about to meet with the vice president of ethical affairs. As she got up from the chair, she pondered her alternatives and what had led her there. In school she had learned that each company had its own individual code of ethics, but she didn't know the reality of the code at EAP until it was too late. 2. Discuss Lavond's alterutives and posible professional and prvate outcomes for her. 3. Is Allen in violation of sexual harassment und or sexual discrimination laws in the United States? 4. Certainly Allen has damaged Lavondas performance levet however, discuss whethen he has created a legally hostile work QUESTIONS • EXERCISES 1. Keeping in mind the facts and timeline of this situation, discuss Lavonda's situation in terms of legal and ethical issues. environment. *This case is strictly hypothetical any erenbance to esl persons, companies, or situations e concidenta

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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AN ETHICAL DILEMMA* As Lavonda sat in the Ethics Office of the vice president of Emma-Action Pharmaceuticals (EAP), she was worried. Because she was new in the company and didn't know the unwritten rules, the chain-of-command philosophy, and the employees and associates around her very well, her time in the office was very uncomfortable. Given how well things had started, it was painful for her to remember how she had gotten here. Lavonda had been lured away from her last company because of her expertise in the pharmaceutical industry and her early success in management. Out of college just three and a half years, she had gotten out of the gate remarkably quickly. She had helpful mentors, challenging tasks that she excelled in, and came in below budget on each assignment. Lavonda was typically described as effective and efficient; in fact, at the last company, they even started to call her "E" But the lure of a six-figure salary, the encounter with Allen (her future boss at EAP), and the chance to be close to her elderly mother made it nearly impossible for Lavonda to say no. She loved her mother and, being an only child, felt responsible for her. Her mother once said that she would prefer to take her own life rather than move to a nursing home. In the beginning, Lavonda's immediate supervisor, Allen, had been very charming and taught her about the company, its products, the salespeople, and the politics. She knew from experience that she would have to earn the respect of the salespeople she would manage, all of whom were 10 years her senior, and the fact that these men had never had a female boss was just another hurdle to overcome. Allen had helped her find a nice house in a good neighborhaod, had assisted with the moving, and eventually had become more than her superior. The months slipped by, and their relationship had become close"to the point where they began to discuss living arrangements. And then something strange happened-she heard a story about Allen and Karline. Karline, who had come to EAP six months prior to Lavonda, worked in Human Resources, and in a few short months she had become head of the HR department at EAP amidst rumors of Allen "helping her get the promotion. Six more months passed, and Lavonda learned that the rumors about Karline and Allen were probably true. She heard the same type of scenario that she had experienced for herself: friend, helping with housing, possible intimacy, and so on. The rumors became so intense that Lavonda confronted
Transcribed Image Text:AN ETHICAL DILEMMA* As Lavonda sat in the Ethics Office of the vice president of Emma-Action Pharmaceuticals (EAP), she was worried. Because she was new in the company and didn't know the unwritten rules, the chain-of-command philosophy, and the employees and associates around her very well, her time in the office was very uncomfortable. Given how well things had started, it was painful for her to remember how she had gotten here. Lavonda had been lured away from her last company because of her expertise in the pharmaceutical industry and her early success in management. Out of college just three and a half years, she had gotten out of the gate remarkably quickly. She had helpful mentors, challenging tasks that she excelled in, and came in below budget on each assignment. Lavonda was typically described as effective and efficient; in fact, at the last company, they even started to call her "E" But the lure of a six-figure salary, the encounter with Allen (her future boss at EAP), and the chance to be close to her elderly mother made it nearly impossible for Lavonda to say no. She loved her mother and, being an only child, felt responsible for her. Her mother once said that she would prefer to take her own life rather than move to a nursing home. In the beginning, Lavonda's immediate supervisor, Allen, had been very charming and taught her about the company, its products, the salespeople, and the politics. She knew from experience that she would have to earn the respect of the salespeople she would manage, all of whom were 10 years her senior, and the fact that these men had never had a female boss was just another hurdle to overcome. Allen had helped her find a nice house in a good neighborhaod, had assisted with the moving, and eventually had become more than her superior. The months slipped by, and their relationship had become close"to the point where they began to discuss living arrangements. And then something strange happened-she heard a story about Allen and Karline. Karline, who had come to EAP six months prior to Lavonda, worked in Human Resources, and in a few short months she had become head of the HR department at EAP amidst rumors of Allen "helping her get the promotion. Six more months passed, and Lavonda learned that the rumors about Karline and Allen were probably true. She heard the same type of scenario that she had experienced for herself: friend, helping with housing, possible intimacy, and so on. The rumors became so intense that Lavonda confronted
So now here Lavonda was, about to meet with the vice president of ethical affairs. As she got up from the chair, she pondered her alternatives and what had led her there. In school she had learned that each company had its own individual code of ethics, but she didn't know the reality of the code at EAP until it was too late. 2. Discuss Lavonda's alterratives and possible professional and prhate outcomes for her. 3. Is Allen in violation of sexual harassment and or sexual discrimination laws in the United States? 4. Certainly Allen has damaged Lavondas performance levet however, discuss whether he has created a legally hostle work QUESTIONS • EXERCISES 1. Keeping in mind the facts and timeline of this situation, discuss Lavonda's situation in terms environment. *This case is strictly hypothetical any reremblance to eal persons, companies, or situations e concidenta of legal and ethical issues.
Transcribed Image Text:So now here Lavonda was, about to meet with the vice president of ethical affairs. As she got up from the chair, she pondered her alternatives and what had led her there. In school she had learned that each company had its own individual code of ethics, but she didn't know the reality of the code at EAP until it was too late. 2. Discuss Lavonda's alterratives and possible professional and prhate outcomes for her. 3. Is Allen in violation of sexual harassment and or sexual discrimination laws in the United States? 4. Certainly Allen has damaged Lavondas performance levet however, discuss whether he has created a legally hostle work QUESTIONS • EXERCISES 1. Keeping in mind the facts and timeline of this situation, discuss Lavonda's situation in terms environment. *This case is strictly hypothetical any reremblance to eal persons, companies, or situations e concidenta of legal and ethical issues.
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