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Sherwin Williams is one of the largest paint manufacturers in the world. They sell their interior house paint for residential consumers in their own stores as well as consumers can order them online for pickup at their local Sherwin Williams store. Benjamin Moore is another large paint manufacturer in North America and they sell their interior house paint for residential consumers through a network of over 7,500 independent paint and hardware stores. Sherwin Williams uses alan while Benjamin Moore uses a/an O a. corporate vertical marketing system; conventional distribution channel O b. conventional distribution channel; corporate vertical marketing system C. corporate vertical marketing system; direct distribution channel Od. contractual vertical marketing system; conventional distribution channel Oe. None of the above

Sherwin Williams is one of the largest paint manufacturers in the world. They sell their interior house paint for residential consumers in their own stores as well as consumers can order them online for pickup at their local Sherwin Williams store. Benjamin Moore is another large paint manufacturer in North America and they sell their interior house paint for residential consumers through a network of over 7,500 independent paint and hardware stores. Sherwin Williams uses alan while Benjamin Moore uses a/an O a. corporate vertical marketing system; conventional distribution channel O b. conventional distribution channel; corporate vertical marketing system C. corporate vertical marketing system; direct distribution channel Od. contractual vertical marketing system; conventional distribution channel Oe. None of the above

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sherwin Williams is one of the largest paint manufacturers in the world. They sell their interior house paint for residential consumers in their own stores as well as consumers can order them online for pickup at their local Sherwin Williams store. Benjamin Moore is another large paint manufacturer in North America and they sell their interior house paint for residential consumers through a network of over 7,500 independent paint and hardware stores. Sherwin Williams uses a/an while Benjamin Moore uses a/an O a. corporate vertical marketing system; conventional distribution channel O b. conventional distribution channel; corporate vertical marketing system C. corporate vertical marketing system; direct distribution channel O d. contractual vertical marketing system; conventional distribution channel O e. None of the above Clear my choice
Transcribed Image Text:Sherwin Williams is one of the largest paint manufacturers in the world. They sell their interior house paint for residential consumers in their own stores as well as consumers can order them online for pickup at their local Sherwin Williams store. Benjamin Moore is another large paint manufacturer in North America and they sell their interior house paint for residential consumers through a network of over 7,500 independent paint and hardware stores. Sherwin Williams uses a/an while Benjamin Moore uses a/an O a. corporate vertical marketing system; conventional distribution channel O b. conventional distribution channel; corporate vertical marketing system C. corporate vertical marketing system; direct distribution channel O d. contractual vertical marketing system; conventional distribution channel O e. None of the above Clear my choice
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