Answered: [Shannon] Shannon has always been…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Transcribed Image Text:[Shannon] Shannon has always been obsessed with shoes. She likes the Nike Blazers so much that she decides to start a shoe business. Because she is new to the industry, she decides to play it safe and use the Nike logo. Her goal is to copy the Nike Air Cushion. Her new shoes will be branded Duffy Swoosh. What act makes Shannon's idea illegal? O Fair Logo Standards Act O Trademark Protection Act O Federal Trade Commission Act O Lindberg Act O Lanham Act

Expert Solution

Step 1

Shannon has copied the Nike logo for her product. She is manufacturing a copy of Nike Air Cushion withe the branding of Duffy Swoosh.

The trademark and any modification of the trademark is governed by the Lanham Act. The owner of the Nike Logo is Nike and Shannon does not have any right to use the logo in her products which makes it illegal under Lanham Act.

Other acts in the option do not provide protection with respect to logo.

Federal Trade Commission Act protects the competition, Lindberg act is related to kidnaping hence is not applicable to marketing.