Select any advertisement from a TV ad. Did it choose an appropriate media to reach the target audiences? Identify the message strategy and appeal being used. Comment on this. What other message strategies or appeals could have been used?
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Select any advertisement from a TV ad.
- Did it choose an appropriate media to reach the target audiences?
-
Identify the message strategy and appeal being used. Comment on this.
-
What other message strategies or appeals could have been used?
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- Assume Harper wants to engage in a cooperativeadvertising campaign with another luxury brand, outside theskin care market. Identify a brand that would make a goodcomplementary fit and explain your choiceDiscuss, what are the best practices for creating compelling and engaging content for a marketing campaign?What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.
- Does the “Priceless” campaign use an informational or an emotional appeal?Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product’s position. Remember to include photos!What are the pros and cons of the use of two-sided message as well as refutational appeal as the basis for their advertising messages. Find an example and discuss why the marketer might be using it?
- Locate two or three comparative ads advertised on your television channels. Paste their image here. Do you think these ads are misleading and they cause dispute among competitors? What should be the criteria of fairness of the message in comparative advertisements.One of the advertiser’s most important creative strategy decisions involves the choice of an appropriate appeal. Critically examine the different types of message appeals with appropriate example. What is meant by one-sided versus two-sided messages? Discuss some of the reasons marketers may or may not want to use a two-sided messageDiscuss the ad, including the target market, ad content and design, and message appeal. Do you think the ad accomplishes its objectives (why or why not)?
- Find two advertisements that use reference groupsin an attempt to gain patronage. Describe theadvertisement, the type of reference group beingused, and the type of influence being usedwhat is message content ?Find at least three (3) advertisements that show different positioning strategies. Compare and contrast these.