Discuss preliminary ideas on how a business can make use of the data theycollect to continue to grow their online business? Will live data or datamining or some combination be better to use for an online business? Are there any ethical or legal concerns with its use?
Discuss preliminary ideas on how a business can make use of the data theycollect to continue to grow their online business? Will live data or datamining or some combination be better to use for an online business? Are there any ethical or legal concerns with its use?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss preliminary ideas on how a business can make use of the data theycollect to continue to grow their online business? Will live data or datamining or some combination be better to use for an online business?
Are there any ethical or legal concerns with its use?
Expert Solution
Step 1: Introduction
When it comes to business, it is always better to make preliminary ideas on how a business can make use of data that they collect to continue to grow the online business.
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