Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the the starting points for moral thinking.
Expert Solution
Step 1: Define ethics
The study of ethics looks at what is morally acceptable and unacceptable and provides direction for moral decision-making and human conduct. The primary objective is to understand the key concepts that guide ethical behavior, tackling issues concerning the concept of fairness and the appropriate methods for both people and communities to form ethical decisions. The development of individual values and societal standards is greatly influenced by ethics.
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