The owner of a food truck implemented a new location strategy so that they would be better positioned near a crowded office park during the lunch hour. How should they evaluate the new location strategy? Multiple Choice They should use marketing metrics to compare performance between the old location and the new location. They should use customer satisfaction surveys to evaluate performance between the two locations. They need only compare the revenue numbers between the new and old locations. They should analyze the effectiveness of the universal functions of marketing. They should compare the triple bottom line of both locations.

The owner of a food truck implemented a new location strategy so that they would be better positioned near a crowded office park during the lunch hour. How should they evaluate the new location strategy? Multiple Choice They should use marketing metrics to compare performance between the old location and the new location. They should use customer satisfaction surveys to evaluate performance between the two locations. They need only compare the revenue numbers between the new and old locations. They should analyze the effectiveness of the universal functions of marketing. They should compare the triple bottom line of both locations.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: quantitative example

A: What is break-even location technique? Make back the initial investment investigation is a procedure…

Q: Facility Coordinate Location (x, y) Cost of unit truck Annual Load load (ton) ABCDE 10, 80 10 452…

A: We have given: FacilityCoordinate LocationCost of unit truck loadAnnual Load…

Q: Why is it an important location decision when considering tax?

A: Everyone is of the same opinion that taxes and location have an effect on financial conduct. But…

Q: For each of the location problems described, discuss which of the seven assumptions listed in this…

A: The decision of location planning requires financial investment, and it was constant. It is a…

Q: Using the centre of gravity location technique, determine the location coordinates that will…

A: The center of gravity location strategy is one way to ensure that you are close to all your…

Q: 1. What is the right business location? 2. What are the general criteria in selecting business…

A: The term "business location" refers to the company's specialized business activities are conducted.…

Q: What would be the important location factors that McDonald’s might consider before opening a new…

A: Location factors play an important role while going for a new opening of new restaurant. If location…

Q: Discuss the major location factors and how they influence location decisions?

A: Various industries and organisations may have a variety of different job determinants.

Q: What is the Service Location Strategy?

A: A service location strategy is a decision for deciding the location for a company by analyzing firm…

Q: Explain some of the consideration and factors that affect location decisions ?

A: Location analysis is the method for determining, assessing, and determining the optimal arrangement…

Q: how to setup an example of a numerical centre of gravity location technique (for production and…

A: Introduction- The Center of Gravity Method is a cost-cutting strategy for calculating geographic…

Q: discuss,,, What are the challenges associated with relocating facilities to new locations?

A: A location strategy is a way to find the best possible location for a business by figuring out what…

Q: State examples of good and bad location decisions

A: The term "Location Decision" means the process of determining an office space. Its basic objective…

Q: List 5 business uses of location analytics and in what way a business can use location data?

A: Below is the solution:-

Q: Which of the following is not one of the four options available in location planning? Group of…

A: A location strategy is nothing but the plan for achieving the best or most favourable location for…

Q: Discuss why location decisions are important

A: Geography is a significant thing to consider for starting a business.

Q: A food manufacturer wants to locate a warehouse to serve its major The customers, annual volume, and…

A: Center of gravity method is a model which considering the annual volume and the coordinate values…

Q: Describe the four principal approaches to solve problems with the location?

A: . Unfortunately, there are many examples of leaders who have been elevated to management or…

Q: A technique that is useful for screening potential locations for services.

A: Services- It's a means of delivering value to customers and how customers want to achieve that…

Question

The owner of a food truck implemented a new location strategy so that they would be better positioned near a crowded office park during the lunch hour. How
should they evaluate the new location strategy?
Multiple Choice
They should use marketing metrics to compare performance between the old location and the new location.
They should use customer satisfaction surveys to evaluate performance between the two locations.
They need only compare the revenue numbers between the new and old locations.
They should analyze the effectiveness of the universal functions of marketing.
They should compare the triple bottom line of both locations.

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

This is a popular solution!

SEE SOLUTION Check out a sample Q&A here

Step 1: Introduction:-

VIEW

Step 2: Explanation:-

VIEW

Solution

VIEW

Trending now

This is a popular solution!

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

Provide an example of a location configuration for the manufacture and service of a product?
What is Location Analysis Techniques?
Once Committed to a location for your business what is hard to change? A) Your decision on that location B) What you manufacture C) What you sell D) How the company is organized E) What markets you will service
A food manufacturer wants to locate a warehouse to serve its major customers. The customers, annual volume and the X and Y coordinates are shown in the table below. Customer Annual Volume X Coordinate Y Coordinate Judy Inc 25 3 7 Zac Supermarket 13 5 2 Harry Inc 6 8 4 Sky Productions 4 1 5 Using the centre of gravity location technique, determine the location coordinates that will minimize the transportation costs for their family of products.
Suppose a business owner has a choice of 5 locations in which to establish her business. She decides to rank each locations according to certain criteria, such as price of the store and parking facilities. How many different ways can she rank the 5 location?
What kind of location measure technique will be appropriate for you to keep track of continuous location information?
What are the advantages and disadvantages of using the weighted factor method, centre of gravity method and location break even analysis in operations management when looking at locations
A larger and more modern main post office is to be constructed at a new location in Davis, California. Growing suburbs caused a shift in the population density from where it was 40 years ago, when the current facility was built. Annette Werk, the postmaster, asked her assistants to draw a grid map of the seven points where mail is picked up and delivered in bulk. The coordinates and trips per day to and from the seven mail source points and the current main post office, M, are shown in the following table. M will continue to act as a mail source point after relocation. Mail Source Point Round trips per day x, y, Coordinates (miles) 1 4 (4, 6) 7 (8, 4) (3, 14) (6, 10) (12, 11) (13, 5) (13, 6) (14, 10) 3 1 4 11 7 3 7 3 M 8 a. Calculate the center of gravity as a possible location for the new facility. (Enter your responses rounded to the nearest whole number.) The center of gravity "X" coordinate = The center of gravity "Y" coordinate =
Determine which urban area would be best suited for Garden-William Logistics’ warehouse. Justify why you chose that urban area. Justify the choice in urban structure models.
What kinds of location decisions are appropriate for the use of locational cost-volume analysis?
Give your idea break even method of location.
who needs to be involve in facility location decisions?