The owner of a food truck implemented a new location strategy so that they would be better positioned near a crowded office park during the lunch hour. How should they evaluate the new location strategy? Multiple Choice They should use marketing metrics to compare performance between the old location and the new location. They should use customer satisfaction surveys to evaluate performance between the two locations. They need only compare the revenue numbers between the new and old locations. They should analyze the effectiveness of the universal functions of marketing. They should compare the triple bottom line of both locations.
The owner of a food truck implemented a new location strategy so that they would be better positioned near a crowded office park during the lunch hour. How should they evaluate the new location strategy? Multiple Choice They should use marketing metrics to compare performance between the old location and the new location. They should use customer satisfaction surveys to evaluate performance between the two locations. They need only compare the revenue numbers between the new and old locations. They should analyze the effectiveness of the universal functions of marketing. They should compare the triple bottom line of both locations.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
The owner of a food truck implemented a new location strategy so that they would be better positioned near a crowded office park during the lunch hour. How should they evaluate the new location strategy?

Transcribed Image Text:The owner of a food truck implemented a new location strategy so that they would be better positioned near a crowded office park during the lunch hour. How
should they evaluate the new location strategy?
Multiple Choice
They should use marketing metrics to compare performance between the old location and the new location.
They should use customer satisfaction surveys to evaluate performance between the two locations.
They need only compare the revenue numbers between the new and old locations.
They should analyze the effectiveness of the universal functions of marketing.
They should compare the triple bottom line of both locations.
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