Develop the market entry strategy of an American company for new cloud business in Mexico. The name of the new business is MexiCloud. Service/Product/Idea: A tech company in Mexico that helps small and medium-sized businesses with cloud-based solutions. MexiCloud Solutions offers a comprehensive suite of cloud-based solutions tailored specifically for small and medium-sized businesses (SMBs). The product empowers SMBs to seamlessly transition into the digital age by providing secure, scalable, and cost- effective cloud services. Whether it's data storage, backup, computing power, or software applications, MexiCloud Solutions offers a versatile and user-friendly platform that simplifies technology adoption. With a focus on local expertise and global competitiveness, each network computing product enables SMBs to leverage the full potential of cloud technology, driving efficiency, growth, and competitiveness in today's fast-paced business landscape.   Select one of the following options to develop your market entry strategy. Explain your chosen strategy and why this approach was optimal for your company. Licensing Franchising Joint Venture Merger and Acquisition Wholly Owned Subsidiary (WOS) 100% acquiring Greenfield Investment Brownfield Investment

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Develop the market entry strategy of an American company for new cloud business in Mexico. The name of the new business is MexiCloud.

Service/Product/Idea:

A tech company in Mexico that helps small and medium-sized businesses with cloud-based solutions. MexiCloud Solutions offers a comprehensive suite of cloud-based solutions tailored specifically for small and medium-sized businesses (SMBs). The product empowers SMBs to seamlessly transition into the digital age by providing secure, scalable, and cost-

effective cloud services. Whether it's data storage, backup, computing power, or software applications, MexiCloud Solutions offers a versatile and user-friendly platform that simplifies technology adoption. With a focus on local expertise and global competitiveness, each network computing product enables SMBs to leverage the full potential of cloud technology, driving efficiency, growth, and competitiveness in today's fast-paced business landscape.

 

Select one of the following options to develop your market entry strategy. Explain your chosen strategy and why this approach was optimal for your company.

  1. Licensing
  2. Franchising
  3. Joint Venture
  4. Merger and Acquisition
  5. Wholly Owned Subsidiary (WOS)
    1. 100% acquiring
    2. Greenfield Investment
    3. Brownfield Investment

 

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