Select a product type and particular brand of !hatproduct to study: it can be in any product calegory youchoose. If you are doing a marketing plan projecl foryour markeling course, you may use that product forthis exercise. If not, choose a product type and brandthat you use and like, one thal you mighl use and arecurious about, or one that you dislike

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Select a product type and particular brand of !hat
product to study: it can be in any product calegory you
choose. If you are doing a marketing plan projecl for
your markeling course, you may use that product for
this exercise. If not, choose a product type and brand
that you use and like, one thal you mighl use and are
curious about, or one that you dislike

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