Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences? Multiple Choice   demographic segmentation   psychographic segmentation   behavioral segmentation   geographic segmentation   socioeconomic segmentation

Q: Which segmentation base is used by this company?

A: The segmentation is done to divide the customers with similar characteristics in a group this makes…

Q: A manufacturer of wax for snow skis must offer different versions of its product so that it will…

A: Marketing segmentation is a method of splitting the market into groups that shares the same…

Q: involves dividing up consumers into groups that share similar characteristics such as demographics,

A: A marketing strategy of a business organization includes tactics and methods to reach prospective…

Q: company has defined its market segments, it can entre only one segment Select one: True False

A: An organization offers its products in a marketplace where people purchase the products and services…

Q: Do the male and female members of the segments have differing requirements of the distribution…

A: Introduction:- The movement of commerce between a manufacturing and a customer is referred to as a…

Q: Miliennails are a market segment.

A: The answer to this question is Demographic.

Q: TRUE/FALSE Demographic segmentation divides a market according to the activities, interests, and…

A: Market segmentation refers to the classification of individuals into different groups according to…

Q: What is s (sigma) a measure of?   1. Location 2. Spread 3. Stability 4. Mean 5. Mode

A: Sigma is another term used in Calculation in operations management. It is different from Six Sigma…

Q: Articulate the differencesamong targeting strategies:undifferentiated, differentiated,concentrated,…

A: Different marketing methods have various applications for each category of people, but the general…

Q: The glass water bottle of Via by Tannourine is defined by consumer's as "night club fancy water".…

A: The glass water bottle of Tannourine is defined by consumers as night club fancy water and every…

Q: Fashion trends are increasingly driven by runway fashions rather than consumer behavior. True False

A: Runway fashion refers to the clothing and accessories that are showcased by models on a runway or…

Q: What factor of the targeting process is at work when a marketer ensures that the target market is…

A: For a business to succeed, it must be very clear with it's goals and objectives. It should resonate…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.