B. Modified True or False: State True if the statement is correct, if wrong replace thewrong word/s to make it true.1.To start a business it is better to have a business plan._2.Creating a business inspires the new generation only.3.Innovations in business are those that undergo technology._4.An entrepreneur need not to have a product in mind before starting his ownbusiness.5.The product or service and a new technology created by businesses make lifeinteresting and exciting among consumers.

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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2. True or False.Read the following statements carefully. On the space provided, write TRUE if the statement is corrected FALSE if otherwise.______1. A high quality, a top-performing product sold at a reasonable price at convenient and accessible places backed up by intensive promotion sell marketing success.______2. Marketing Concept holds that achieving the goals of an organization depends on knowing the needs and wants of the target market and delivering the desired satisfaction more effectively and efficiently than others.______3. Total quality management (TQM) programs pertain to the continuous improvement of company products, services, and market processes.______4. The size of the market is measured by the number of people who exhibit the need, have the resources to engage in an exchange, and are willing to offer these resources in exchange for what they want.______5. Marketing management is also called demand management.
Enterprise systems play a vital role in supporting all organization stakeholders therefore it will be good idea to partially involve employees when developing the enterprise systems project. Select one: a. False b. True
9.10.11 Please all qesions answer ?
Which of the following statements 0/3 about the sources of product knowledge is true? * A salesperson cannot understand the product until he or she has spent time on the manufacturing line producing it. The best source of information on the product is the director of sales. Company product literature is of less value to salespeople than it is to customers. Spending time using the product can O give a salesperson in-depth knowledge of its features.
Which of the following statements about corporate purpose is not true? -In an extensive survey of CEOs 95% percent of respondents cited the core problem they endeavor to solve -In their corporate literature firms need to identify the primary beneficiaries of the organization's work -Companies needs to ensure the purpose statement is balanced -Developing a powerful purpose statement establishes what is unique and non-replicable about a company and provides competitive advantage - b and "d"
CHOOSE THE CORRECT ANSWER, NO FURTHER EXPLANATION IS NEEDED 1. In the process of the creation of a startup project, validation means that: A)You have to ask questions about your hypothesis and look for people you assume to have problems your solution can address B)You have to analyse all the processes underlying your startup C) You have to predict how your stakeholders will react to your advertising 2. The principles of a business are: A)The driving forces that make it successful B)The basic hypothesis to be tested C)The goals that need to be reached
Test I. TRUE or FALSE Instruction: In the statements below, write TRUE if it is correct or FALSE if the statement is incorrect. _1. Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. 2. The management report is a means of communicating essential information from low to high levels of management. _3. Management reporting consists of facts and significant data presented through written, oral and visual tools 4. Management reporting provides an insight about the departmental weakness through financial and non- financial data of a specified period. 5. The balance sheet convert large data into a simplified form for comparison purposes. _6. Different types of financial ratios are used for further analysis and representation of data. _7. Comprehensive reports are easy to understand, analyze and visually attractive. _8. Tables are reports prepared in a tabular form, indicating the present and planned performance of…
A(n). is a favorable set of circumstances that creates a need for a new product, service, or business. Select one: a. reрort b. opportunity c. business d. idea
Which of the following statements is INCORRECT? a. Strategy innovation is a process of applying innovative thinking to the entire business model of a company, not just to its products or inventions. b. Innovation is just about opening up new markets. c. Strategy innovation is shifting a corporation’s business strategy in order to create new value for both the customer and the corporation. d. Strategy innovation involves changing the rules of how customers receive value and having a business model that delivers that value better than the competition. Which of the following statements are correct? I. In order for intellectual property to be properly managed and used to create a competitive advantage, top level management must be involved. II. The use of patents to enjoy a short-term technological lead is the best-known way to create competitive advantage with IP rights. III. Patents do not expire after application. IV. IPRs help to protect brand names. a.…
1. One of the ways to understand costs and income sources is to examine TRUE FALSE the value chain of a business. 2. Most information systems avoid using graphical user interfaces. TRUE FALSE 3. Knowledge is information that is contextual relevant and actionable. TRUE FALSE 4. An application software is a machine readable representation of what a hardware process is supposed to do. TRUE FALSE 5. The most common Personal Digital Assistance (PDA) is a smart phone. TRUE FALSE
IST STATEMENT: A successful salesman should have a combination of brain and brawn.2ND STATEMENT: A salesman does not need human relations skill much more than others. O a. Ist Statement is FALSE, 2nd Statement is FALSE O b. Ist Statement is TRUE, 2nd Statement is TRUE O c. Ist Statement is TRUE, 2nd Statement is FALSE O d. Ist Statement is FALSE, 2nd Statement is TRUE

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rong word/s to make it true. 1.To start a business it is better to have a business plan.