Review the section of the text that talks about selecting the best channel for communication. Suggest the best communication channels for the following messages. Assume that all ten channels shown are available, ranging from face-to-face conversations to instant messages, blogs, and wikis. As part of a task force to investigate cell phone marketing, you need to establish a central location where each team member can see general information about the task as well as add comments for others to see. Task force members are located throughout the country. You are sitting on the couch in the evening watching TV when you suddenly remember that you were supposed to send a Jeremy some information about a shared project. Should you text him right away before you forget? As an event planner, you have been engaged to research sites for a celebrity golf tournament. What is the best channel for conveying your findings to your boss or planning committee? You want to persuade your manager to change your work schedule. As a sales manager, you want to know which of your sales reps in the field are available immediately for a quick teleconference meeting. You need to know whether Amanda in the Graphics Department can produce a rush job for you in two days. Your firm must respond to a notice from the Internal Revenue Service announcing that the company owes a penalty because it under-reported its income in the previous fiscal year.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Review the section of the text that talks about selecting the best channel for communication.

Suggest the best communication channels for the following messages. Assume that all ten channels shown are available, ranging from face-to-face conversations to instant messages, blogs, and wikis.

1. As part of a task force to investigate cell phone marketing, you need to establish a central location where each team member can see general information about the task as well as add comments for others to see. Task force members are located throughout the country.
2. You are sitting on the couch in the evening watching TV when you suddenly remember that you were supposed to send a Jeremy some information about a shared project. Should you text him right away before you forget?
3. As an event planner, you have been engaged to research sites for a celebrity golf tournament. What is the best channel for conveying your findings to your boss or planning committee?
4. You want to persuade your manager to change your work schedule.
5. As a sales manager, you want to know which of your sales reps in the field are available immediately for a quick teleconference meeting.
6. You need to know whether Amanda in the Graphics Department can produce a rush job for you in two days.
7. Your firm must respond to a notice from the Internal Revenue Service announcing that the company owes a penalty because it under-reported its income in the previous fiscal year.

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