Review the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
Review the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 5DRQ
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Review the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking) |
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