Answered: Review KFC’s TV commercial for their…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Review KFC’s TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand?
What is the role of a brand extension (for most brands, not just KFC)?
Do you agree with KFC’s decision to extend their brand to flavored nail polish? Why/why not?
Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong?
Could this be a new product that KFC could also launch successfully in other countries?
What other brand extension ideas do you have for KFC?

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