real life" SWOT application. Introduction, application of food service concepts, application of managerial skills, Application of Values. Focuse on Ruth's Hospitality and a SWOT analysis completed on the company by Marketline in 2018.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.6: Using Swot Analysis And Bcg Matrix
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Analyze a "real life" SWOT application. Introduction, application of food service concepts, application of managerial skills, Application of Values. Focuse on Ruth's Hospitality and a SWOT analysis completed on the company by Marketline in 2018.

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