In Accommodation and Food and Beverage Mnagement 1. Analysis of Current Management Strategies   Choose a hospitality business (e.g., hotel, restaurant) and conduct an in- depth analysis of its current management strategies.  Evaluate the effectiveness of their current management efforts in achieving business objectives.  Identify any strengths, weaknesses, opportunities, or threats in their current management approach. 2. Development of Management Plan  Based on your analysis, develop a comprehensive management plan for the chosen hospitality business.  Clearly outline the goals, target audience, positioning, and management tactics to be employed.  Include a detailed timeline and budget for implementing the management plan.  Justify your choices by explaining how they align with the business objectives and address the identified strengths, weaknesses, opportunities, or threats. 3. Creativity and Innovation in Management Approach   Demonstrate creativity and innovation in your proposed management approach.  Suggest unique strategies or tactics that go beyond conventional methods to improve the business performance.  Explain how these creative elements will contribute to the success of the management plan.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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In Accommodation and Food and Beverage Mnagement

1. Analysis of Current Management Strategies 
 Choose a hospitality business (e.g., hotel, restaurant) and conduct an in-
depth analysis of its current management strategies.
 Evaluate the effectiveness of their current management efforts in
achieving business objectives.
 Identify any strengths, weaknesses, opportunities, or threats in their
current management approach.
2. Development of Management Plan
 Based on your analysis, develop a comprehensive management plan for
the chosen hospitality business.
 Clearly outline the goals, target audience, positioning, and management
tactics to be employed.
 Include a detailed timeline and budget for implementing the
management plan.

 Justify your choices by explaining how they align with the business
objectives and address the identified strengths, weaknesses,
opportunities, or threats.
3. Creativity and Innovation in Management Approach 
 Demonstrate creativity and innovation in your proposed management
approach.
 Suggest unique strategies or tactics that go beyond conventional
methods to improve the business performance.
 Explain how these creative elements will contribute to the success of the
management plan.

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