QUISTION : 1 8.14 An American consulting firm is planning to expand globally by opening a new office in one of four countries: Germany, Italy, Spain, or Greece. The chief partner entrusted with the decision, L. Wayne Shell, has identified eight key success factors that he views as essential for the success of any consul- tancy. He used a rating system of 1 (least desirable country) to 5 (most desirable) to evaluate each factor. WEIGHT 05 05 KEY SUCCESS FACTOR Level of education Number of consultants National literacy rate Political aspects Stability of government Product liability laws 0.2 Environmental regulations 0.2 Social and cultural aspects Similarity in t language Acceptability 0.1 of consultants 0.1 1 4 Economic factors Incentives 0.1 2 3 1 5 1) Which country should be selected for the new office? >) If Spain's score were lowered in the Stability of government factor, to a 4, how would its overall score change? On this fac- tor, at what score for Spain would the rankings change? P CANDIDATE COUNTRY RATINGS GERMANY ITALY SPAIN GREECE 5 5 5 2 2 1 5 0.2 4 5 5 1 4 5 2 4 2 3 1 1 4 1 2 5 3 1 3

Practical Management Science
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Author:WINSTON, Wayne L.
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QUISTION : 1
... 8.14
globally by opening a new office in one of four countries: KEY SUCCESS
Germany, Italy. Spain, or Greece. The chief partner entrusted FACTOR
with the decision, L. Wayne Shell, has identified eight key success Level of
factors that he views as essential for the success of any consul-
tancy. He used a rating system of 1 (least desirable country) to
5 (most desirable) to evaluate cach factor.
An American consulting firm is planning to expand
CANDIDATE COUNTRY RATINGS
WEIGHT GERMANY ITALY
SPAIN GREECE
education
Number of
consultants
05
5.
5.
2
National
Interacy rate
Political aspects
Stability of
government
Product liability
laws
05
4
0.2
5.
2
0.2
2.
3.
5.
Environmental
regulations
Social and
cultural aspects
Sımilarity in
language
Acceptability
of consultants
Economic factors
0.2
3.
0.1
4
0.1
1.
4.
4.
3
Incentives
0.1
3
5.
1) Which country should be selected for the new office?
>) If Spain's score were lowered in the Stability of government
factor, to a 4, how would its overall score change? On this fac-
tor, at what score for Spain would the rankings change? Px
1.
2.
1,
Transcribed Image Text:QUISTION : 1 ... 8.14 globally by opening a new office in one of four countries: KEY SUCCESS Germany, Italy. Spain, or Greece. The chief partner entrusted FACTOR with the decision, L. Wayne Shell, has identified eight key success Level of factors that he views as essential for the success of any consul- tancy. He used a rating system of 1 (least desirable country) to 5 (most desirable) to evaluate cach factor. An American consulting firm is planning to expand CANDIDATE COUNTRY RATINGS WEIGHT GERMANY ITALY SPAIN GREECE education Number of consultants 05 5. 5. 2 National Interacy rate Political aspects Stability of government Product liability laws 05 4 0.2 5. 2 0.2 2. 3. 5. Environmental regulations Social and cultural aspects Sımilarity in language Acceptability of consultants Economic factors 0.2 3. 0.1 4 0.1 1. 4. 4. 3 Incentives 0.1 3 5. 1) Which country should be selected for the new office? >) If Spain's score were lowered in the Stability of government factor, to a 4, how would its overall score change? On this fac- tor, at what score for Spain would the rankings change? Px 1. 2. 1,
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