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Do hypothese as a sample about     DETERMINANTS OF CYBERCRIME AND ITS IMPACT ON E-COMMERCE DEVELOPMENT  IN BANGLADESH

Do hypothese as a sample about     DETERMINANTS OF CYBERCRIME AND ITS IMPACT ON E-COMMERCE DEVELOPMENT  IN BANGLADESH

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Do hypothese as a sample about

 

 

DETERMINANTS OF CYBERCRIME AND ITS IMPACT ON E-COMMERCE DEVELOPMENT  IN BANGLADESH

 

 
3.3 Research hypothesis In my paper, the dependent variable is customer satisfaction of telecom service. It is divided into satisfaction of basic telecom service and satisfaction of value-added telecom service. Three main independent variables will be focused which are the access of facility of telecom service, service charge, and service quality. When testing their impacts on customer satisfaction, two moderators will be taking into consideration, which are the customer involvement and the switching cost. Based on these selected variables, nine research hypothesis are proposed about the relationship between customer satisfaction and its determinants. H1: Access of facility of telecom service is positively associated with customer satisfaction. H2: Service charge is negatively associated with customer satisfaction. H3: Service quality is positively associated with customer satisfaction. H4: Customer involvement plays a positively moderating role on the relationship between access of facility of telecom service and customer satisfaction. H5: Customer involvement plays a positively moderating role on the relationship between service charge and customer satisfaction. H6: Customer involvement plays a positively moderating role on the relationship between service quality and customer satisfaction. H7: Switching cost plays a positively moderating role on the relationship between access of facility of telecom service and customer satisfaction. H8: Switching cost plays a positively moderating role on the relationship between service charge and customer satisfaction. H9: Switching cost plays a positively moderating role on the relationship between service quality and customer satisfaction.
Transcribed Image Text:3.3 Research hypothesis In my paper, the dependent variable is customer satisfaction of telecom service. It is divided into satisfaction of basic telecom service and satisfaction of value-added telecom service. Three main independent variables will be focused which are the access of facility of telecom service, service charge, and service quality. When testing their impacts on customer satisfaction, two moderators will be taking into consideration, which are the customer involvement and the switching cost. Based on these selected variables, nine research hypothesis are proposed about the relationship between customer satisfaction and its determinants. H1: Access of facility of telecom service is positively associated with customer satisfaction. H2: Service charge is negatively associated with customer satisfaction. H3: Service quality is positively associated with customer satisfaction. H4: Customer involvement plays a positively moderating role on the relationship between access of facility of telecom service and customer satisfaction. H5: Customer involvement plays a positively moderating role on the relationship between service charge and customer satisfaction. H6: Customer involvement plays a positively moderating role on the relationship between service quality and customer satisfaction. H7: Switching cost plays a positively moderating role on the relationship between access of facility of telecom service and customer satisfaction. H8: Switching cost plays a positively moderating role on the relationship between service charge and customer satisfaction. H9: Switching cost plays a positively moderating role on the relationship between service quality and customer satisfaction.
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