QUESTION ONE

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION ONE
Firms promote the activities of the global market by promoting trends of
offering the same products world-wide. Advise whether you agree or
disagree with this statement. What else would companies do to ensure
that they adequately satisfy customers on the goods and services they
offer globally?
QUESTION TWo
Several totalitarian regimes failed to deliver economic progress to the vast
majority of their populations in socialist or communist states. Justify this
statement.
QUESTION THREE
Explain the rationale of promoting the manufacture and export of products
and services which a country can produce very well while importing those
which it cannot produce so well.
Transcribed Image Text:QUESTION ONE Firms promote the activities of the global market by promoting trends of offering the same products world-wide. Advise whether you agree or disagree with this statement. What else would companies do to ensure that they adequately satisfy customers on the goods and services they offer globally? QUESTION TWo Several totalitarian regimes failed to deliver economic progress to the vast majority of their populations in socialist or communist states. Justify this statement. QUESTION THREE Explain the rationale of promoting the manufacture and export of products and services which a country can produce very well while importing those which it cannot produce so well.
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