One problem in the interstate trucking industry is the number of trucks that return empty after making a delivery. There is a website where independent interstate truckers can look for loads to carry on their return trips, known as backhauls. Because the trucks would normally return empty, truckers who use this website to generate business they would not have had otherwise receive a reduced shipping rate. This reduced rate for a backhaul is an example of Select one: a. target pricing. b. odd-even pricing. C. cost-plus pricing. d. yield management pricing.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Question 17
One problem in the interstate trucking industry is the number of
trucks that return empty
ncorrect
after making a delivery. There is a website where independent
0.00 points out
of 1.00
interstate truckers can
look for loads to carry on their return trips, known as backhauls.
Because the trucks
* Flag question
would normally return empty, truckers who use this website to
generate business they
would not have had otherwise receive a reduced shipping rate. This
reduced rate for a
backhaul is an example of
Select one:
a. target pricing.
b. odd-even pricing.
C. cost-plus pricing.
d. yield management pricing.
e. penetration pricing.
Transcribed Image Text:Question 17 One problem in the interstate trucking industry is the number of trucks that return empty ncorrect after making a delivery. There is a website where independent 0.00 points out of 1.00 interstate truckers can look for loads to carry on their return trips, known as backhauls. Because the trucks * Flag question would normally return empty, truckers who use this website to generate business they would not have had otherwise receive a reduced shipping rate. This reduced rate for a backhaul is an example of Select one: a. target pricing. b. odd-even pricing. C. cost-plus pricing. d. yield management pricing. e. penetration pricing.
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